VARIABLE CONTENT

CONTENT  |  SOCIAL MEDIA  |  TALENT  |  EVENTS

OUR SERVICES

STRATEGY

STRATEGY

Creator integration into online and offline marketing plans

Creator-led user research and insights

Content program planning

Launch/seasonal/GTM support

SETUP

SETUP

Terms Negotiations & Contracting

Incentivized/tiered payment stuctures

Timelines, briefs, content plans

TALENT

TALENT

UGC and “UGC-style” sourcing and content-mapping

Host, expert and celebrity casting

Niche/community creator expertise

Strategic partnerships for co-op marketing campaigns, brand integration and social-powered affiliate sales

EXECUTION

EXECUTION

Remote production

Pre-production and logistics to support traditional production

Talent activations within live event framework (consumer or trade)

End-to-end campaign management

“Always on” program management

WHO WE WORK WITH

WHAT OUR CLIENTS HAVE TO SAY

“I consider Lena Katz to be one of my key advisors and value her resourcefulness, strategic mind and ability to be nimble around the execution of strategies.”
Theresa Myers, Hormel Foods

Lena is a fantastic resource for anyone who is looking to use social media influencer marketing as a tool for their business.”

Jenna Hudson, Communications, Jackson Family Wines

You got the rhythm really quickly, and were able to shape it in the way I was hoping we could.  I knew you were the right vendor for the job!

Leah Lerner, Editorial Director DexYP