VARIABLE CONTENT
CONTENT | SOCIAL MEDIA | TALENT | EVENTS
OUR SERVICES
STRATEGY
STRATEGY
Creator integration into online and offline marketing plans
Creator-led user research and insights
Content program planning
Launch/seasonal/GTM support
SETUP
SETUP
Terms Negotiations & Contracting
Incentivized/tiered payment stuctures
Timelines, briefs, content plans
TALENT
TALENT
UGC and “UGC-style” sourcing and content-mapping
Host, expert and celebrity casting
Niche/community creator expertise
Strategic partnerships for co-op marketing campaigns, brand integration and social-powered affiliate sales
EXECUTION
EXECUTION
Remote production
Pre-production and logistics to support traditional production
Talent activations within live event framework (consumer or trade)
End-to-end campaign management
“Always on” program management
WHO WE WORK WITH
WHAT OUR CLIENTS HAVE TO SAY
“I consider Lena Katz to be one of my key advisors and value her resourcefulness, strategic mind and ability to be nimble around the execution of strategies.”
“Lena is a fantastic resource for anyone who is looking to use social media influencer marketing as a tool for their business.”
“You got the rhythm really quickly, and were able to shape it in the way I was hoping we could. I knew you were the right vendor for the job!“