In the creator space, there are automated solutions, strategy consultants, LinkedIn Voices and “influencer agencies” galore. All of them will get you halfway through a project. Not to the finish. Why?
· Because the creator ecosystem is huge, and impossible to navigate without knowledge of its keyword indexing.
· Because an “influencer agency” with a roster has divided loyalties – to their influencer clients and to their brand clients.
· Because campaign production is incredibly tedious and detail-sensitive. Nobody wants to do it.
· Because no automated dashboard can steer its way to safety without an expert pilot. (Haven’t you seen Star Wars?)
Having been in creator marketing since its inception – yes, we can strategize, ideate and provide insights. Our creator-integrated philosophy recommends that creators be pulled into all the above, but only to the level our client is comfortable. We can create a plan, identify community alignments, find brand partners and craft program materials. But all that is just the beginning.
We can execute. Whether it’s a produced shoot or a remote-produced campaign, an online activation or creator network-building, we have processes and best practices – as well as a world-class tech stack. We work cross-functionally with partner brand, production and creative teams, but we know it’s on our shoulders to get the creator work done.