VARIABLE CONTENT

Content development, production and amplification. Emerging and traditional media. Strategic partnerships and talent alignment. Audience engagement, conversion and retention.

 CONTENT

Launches, ongoing strategic or project-based. Online and offline: digital video, broadcast, social, print. Story production and campaign management. Website development and design.

DEVELOPMENT

Competitive analysis, marketplace positioning and idea development for brands and concepts. SEO and social strategy. Timelines, storyboards, presentation decks and proposals.

TALENT

Primary character, host and expert casting. Strategic partnerships, destination and brand collaborations. Influencer campaign management including product-only and UGC content.

ACTIVATION

Power up your content engine to connect with your audience across multi-channels, driving awareness and conversion. Activate digitally, through onsite experiences and with turnkey video production.

Featured Work

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  • ENTERTAINMENT
  • FOOD & BEVERAGE
  • HOME & AUTO
  • TRAVEL
  • CHARACTERS
  • LIFESTYLE

TESTIMONIALS

Lena is a fantastic resource for anyone who is looking to use social media influencer marketing as a tool for their business.”
–Jenna Hudson, Communications, Jackson Family Wines 
You got the rhythm really quickly, and were able to shape it in the way I was hoping we could.  I knew you were the right vendor for the job! 
–Leah Lerner, Editorial Director DexYP
“I consider Lena Katz to be one of my key advisors and value her resourcefulness, strategic mind and ability to be nimble around the execution of strategies.”
Theresa Myers, Hormel Foods
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VARIABLE CONTENT

info@variablecontent.co
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