Primary character and host casting
Remote-area and niche-specific character outreach
Real-people casting in every realm, from homemakers to small business owners to professional experts.
Association, foundation and league partnerships and contracts
Influencer scouting, audit and pre-assessment of true reach using analytics software and manual vetting techniques
Background interviews, biography crafting, ensemble casting templates
Compensation and contract negotiations (with agency, network or direct) including social media and ancillary campaign deliverables
Performance-based/incentivized pay structures for influencers


Data-driven digital strategies to increase brand’s digital footprint and conversion rate
Comprehensive content strategy: identify KPIs and create trackable content plans targeted to achieve them
Optimize lead procurement strategies through SEO, digital partnerships and automated tools
Ensure brand compliance, tone and messaging consistency across all channels
Network outreach and community development
Plan and execute paid social and influencer campaigns with clear ROI goals and accountability
Expertise with analytics/reporting tools including Sprout Social, Keyhole, Simply Measured, Iconosquare, HootSuite, PeopleMap, Google Analytics, Instagram/Facebook Insights
SEO content marketing, including keyword research, on-page optimization and related hashtag tracking on social channels


Content seeding
List segmentation and targeting
Online and social community engagement
Event or holiday tie-ins – themed campaigns and promotions
User-generated content campaign management and execution
Liaise with strategic partners to ensure proper flighting and messaging
Optimize digital user experience for cross-platform campaign
Video cutdowns for multiple social channels
Integrations (locations, products, brands into pre-existing creative or on-air shows)
Channel-specific social strategy for B2C and B2B models