Tactical campaign planning to support client’s broad strategy
Competitive analysis and in-market positioning
Evaluate and execute brand partnerships (experience negotiating deals both from the brand side and on behalf of production company or talent).
Digital series development: outlines, research documents, sample episodes, casting templates
Craft project briefs and SOWs, including objectives, content deliverables and benchmarks.
Secure strategic partnerships with studios, production partners, channels and platforms
Recommend external resources and vendors
Presentation decks, proposals and sizzle reels
Branding guidelines and creative bibles


Write outlines, treatments and sample episodes
Conceptualize, write and produce video segments/’snackable’ social content
Short-form and long-form docu-video scripting
Cutdowns and re-cuts — make existing footage new again!
User Generated Content (UGC) curation, including securing releases/permissions
Blog, landing page and micro-site design, in WordPress, Bootstrap, HTML5, AJAX, CSS, JavaScript, jQuery
Core content rollouts: honing brand voice and marketplace differentiators, and crafting user friendly, unique content offerings at high volume
Website section launches and microsite/landing page end-to-end production
Digital and print long-form content writing
Digital display / print ads
Email newsletters and blogs


Location scouting and permitting
Securing tradeouts
Crew staffing
Budgets (digital only)
Story production/scripting
Researching and testing challenges
Interviewing (background and OTF)
Securing talent releases
Locating/clearing stock footage
Challenge producer – food, dating, social experiment
Formats: Issue-based programming, docu-follows, Game/Competition, news-based documentary
Interview questions for casting sessions, testimonials, to-camera interviews


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