SIP – ON GLOBE PEQUOT

SIP – ON GLOBE PEQUOT

As the author of the original SIP guide to California wineries, author Lena Katz

interviewed more than 70 wine industry experts including Thomas Keller, the

Benziger brothers and Gina Gallo. The first book sold well enough to become a series

of experiential travel guides published on Globe Pequot.

FIJI WATER

FIJI WATER

Worked with FIJI Water marketing team to produce and promote a pilot integrated

marketing campaign with 20 participating venues, 12 prize sponsors and 50

influencers in the first key market (San Diego) alone. 6.5 MM Twitter impressions in

24 hours, with additional 12.8 MM Facebook reach. FIJI sales team signed 3 new

accounts and reversed cancellations on 2 existing. Program was approved for 3

more markets that fiscal year.

JORDAN WINERY

JORDAN WINERY

Produced art competition in New York City, and assisted with national multi-city

competition, in an online-offline initiative celebrating the winery’s 40th anniversary,

and awarding nearly $35,000 in cash prizes. Secured New York Foundation for the

Arts as event host, and worked with Parsons, NYU, Columbia and other institutions

to engage student and graduate entries. VIP reception for 150 industry elite, media

and influencers held on the rooftop at Dream Downtown.

WHOLLY GUACAMOLE

WHOLLY GUACAMOLE

Variable Content has created branded content pieces in print, online and video for

popular condiment brand Wholly Guacamole.

TASTEMADE FOR SNAPCHAT DISCOVER

TASTEMADE FOR SNAPCHAT DISCOVER

Work with Tastemade’s channel editor to establish a content mandate for the

outlet’s new Snapchat Discover channel. Create feature content for the launch and

first six months—using analytics and audience feedback to fine-tune a voice and

aesthetic that engaged a Millennial audience at the intersection of food and pop

culture. Wrote/produced two pieces a week—elements include text, photo, video,

animation, and interactive features. Pieces were distributed on Snapchat, Facebook

and online, consistently reaching 2-5 million views.

FINLANDIA VODKA

FINLANDIA VODKA

In partnership with Mistress Creative and HUCK magazine, this year-long campaign

brought National Geographic ambassadors and world-class adventure athletes

together to promote pure water. An influencer campaign distributed across

Instagram and Facebook garnered 2.9 MM impressions and 82,300 engagements

with 22 pieces of content. A 4-part digital documentary surpassed 3 million views

on Facebook and 2 million on YouTube.

HORMEL FOODS CORPORATE PROGRAMS

  • jhrwebmaster
  • September 4, 2017

 

HORMEL FOODS CORPORATE PROGRAMS

Variable Content is a trusted consultant for Hormel Foods, supporting creative

strategy, culinary talent scouting and social media marketing for brands across the

Hormel portfolio.

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