FEATURED IN

  • jhrwebmaster
  • September 4, 2017

FEATURED IN

Lena Katz has contributed to more than 20 national consumer publications including USA Today, Entrepreneur, South China Morning Post, Forbes, NBC News, Yahoo Travel, Monocle and Robb Report. She had a dating column in the LA Times, was a featured regular contributor to Brides Magazine and edited two LA books for Zagat. She contributes to travel trade publications for Northstar Media and travAlliancemedia.

 

AOL

  • jhrwebmaster
  • September 4, 2017

AOL

Launched new AOL destinations product in 12 markets, was a key contributor to AOL Los Angeles (dining, shopping, entertainment verticals) and edited “City’s Best” annual feature in LA. (Contributing Editor)

LAX MAGAZINE

  • jhrwebmaster
  • September 4, 2017

LAX MAGAZINE

As the founding editor of LAX Magazine, the official custom magazine for Los Angeles World Airports, created the mission statement and editorial guidelines for the magazine, as well as the site architecture and vertical content mandates. Created the template for event guide, dining section and front-of-book. Secured and wrote celebrity profiles. Oversaw freelance writers and photographers locally nad nationally. Worked directly with leadership and board at LAWA to ensure content standards and brand messaging compliance.

ORBITZ

  • jhrwebmaster
  • September 4, 2017

ORBITZ

Worked with Orbitz internal marketing and content staff to launch the Orbitz travel blog. Wrote four regional sections of the blog for 2 ½ years – worked with a network of 500+ hotel communications teams, DMOs, airlines, trade professionals, tour operators and PR agencies to source industry news, trends, holiday specials, property opening and renovation news, and destination information.

Also launched Trip.com sister site, working with 50 destinations locally and 50 globally to create original content for 100 destination guides. Was a frequent contributor to sister publication Away.com, including oversight of multiple Best Of rankings, including Best All-Inclusives and Best Overall Resorts.

ABCNEWS.COM

  • jhrwebmaster
  • September 4, 2017

ABCNEWS.COM

Worked with section editor and managing editor of ABCNews.com for three years as an ongoing content partner – delivering weekly slideshows and features for the Travel section and crossover lifestyle verticals. Much of this content but not all was originally housed on JustLuxe. During different points in the relationship, this content was also distributed onto GMA.com and Yahoo.

BRAZIL TOURISM

  • jhrwebmaster
  • September 4, 2017

BRAZIL TOURISM

Crafted 50 original destination pieces for publication on Embratur’s official site and in branded content pieces for the North American markets. Was responsible for working with Embratur’s agency to pitch topics, locations in Brazil, and Brazilian products to feature. Pieces were written to be “evergreen” and able to post as blogs, in newsletters, or in destination content library.

ONBOARD MEDIA

  • jhrwebmaster
  • September 4, 2017

ONBOARD MEDIA

Launched new core content section, Cruising 101, for an Onboard.com product rollout. Worked with internal editors to ideate sections and SEO questions. Researched, wrote copy, linked to external resources and sourced images for 8 sections. Reworked 20 port guides and all the cruise line information pages for Carnival, Holland America and Princess. Wrote corresponding features for Carnival’s in-room magazine Fun Ashore, liaising with executives in Carnival’s internal Retail, F+B and other divisions.

Produced digital and social videos, supplementing original footage with destination stock footage and sourced assets. Video formats included Top 5, themed super-cuts, activity highlights.

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