Created The Playboy Scout – the brand’s first mobile content product. Identified content pillars and modified Playboy editorial voice for mobile distribution. Worked with VP Digital and the mobile division director to develop the product and launch it. The launch was successful enough to merit doubling the volume/frequency of original content, and pushing to an online page as well.
Created content for The Playboy Scout for three years – including sourcing photos and other assets.
For three years, Lena Katz served as staff travel correspondent for JustLuxe.com and additionally oversaw strategic content partnerships for the company. Secured ongoing content syndication partnerships with ABCNews.com, HuffingtonPost, The Daily Meal and Yahoo—amplifying content reach by up to 2000% (depending whether articles hit home page on partner sites).
Additionally, generated sponsor leads and collaborative partnerships with brands in travel, food and lifestyle verticals. Reworked Instagram feed and doubled followers/engagement in a 3-month stint of managing the channel.
Hired as a travel expert for Celebrations, Lena Katz ended up as a recurring expert for 1800FLOWERS wedding show I Do Over. Secured wedding packages (fee-based tradeout) and set up content partnerships (Web and email-based) between 1800FLOWERS/Celebrations, WEtv and brand partners such as the Bahamas.
Brand positioning, strategic partnerships and commercial business development are the three priorities for Variable Content’s consulting work with London-based art platform Artfinder. This exciting startup is a leading online marketplace for original art, looking to establish a US base in Miami.
In initial phase, introduced the brand to notable art community figures in the city, to hospitality and restaurant brands, national retailers and beverage partners.
Created a full-season program of ancillary content for the full WEtv slate interactive. Wrote and produced features, galleries and social content for My Fair Wedding, Downsized, I Do Over, Amsale Girls, Big Easy Brides, Braxton Family Values and I Do Over