Brand positioning, strategic partnerships and commercial business development are the three priorities for Variable Content’s consulting work with London-based art platform Artfinder. This exciting startup is a leading online marketplace for original art, looking to establish a US base in Miami.
In initial phase, introduced the brand to notable art community figures in the city, to hospitality and restaurant brands, national retailers and beverage partners.
Created a full-season program of ancillary content for the full WEtv slate interactive. Wrote and produced features, galleries and social content for My Fair Wedding, Downsized, I Do Over, Amsale Girls, Big Easy Brides, Braxton Family Values and I Do Over